Publisher’s revenue mostly depends on ad viewability. Hence, ad viewability is what will bring you money. The concept “ad viewability” refers to how visible are ads on a website to the users. According to standards set by Internet Advertising Bureau an ad is considered to be viewed if 50% of the ad content displays on screen for at least 2 seconds. Recent studies have proved the efficiency of ads, stating that when the ads are seen they can contribute to 31% lift in revenue or brand awareness. So, the first thing that a publisher should do is to optimize page layout so that ads can be better performed. Tips listed below can be useful for improving ad viewability.
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