5 Tips to Improve Ad Viewability

ad viewabilityPublisher’s revenue mostly depends on ad viewability. Hence, ad viewability is what will bring you money. The concept “ad viewability” refers to how visible are ads on a website to the users. According to standards set by Internet Advertising Bureau an ad is considered to be viewed if 50% of the ad content displays on screen for at least 2 seconds. Recent studies have proved the efficiency of ads, stating that when the ads are seen they can contribute to 31% lift in revenue or brand awareness. So, the first thing that a publisher should do is to optimize page layout so that ads can be better performed. Tips listed below can be useful for improving ad viewability.

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