So as to directly stick to the subject, let’s start by giving you a short and simple definition as to what Programmatic Advertising is. Programmatic Advertising, in its essence, is the automated trading of advertising inventory. In other words Programmatic Advertising uses software for the aim of buying and selling advertising unlike the traditional way of advertising trading that involved manual insertion orders or was carried out by online marketers resulting in a number of negotiations and discussions between the different sides of the trading procedure.
Here is another form of online advertising – Native Ads. Being a new term in the online marketing sphere Native Ads have gained a lot of popularity due to all the advantages that advertisers can get from them. In spite of the fact that the term is far no news to online marketers, most of them are still having difficulty in understanding the essence of native ads and the proper ways they should be used to attract more traffic and become more profitable.
So let’s first define the concept of Native Ads. To cut it as short and simple as possible, we should say that Native Ads are types of online advertisements that look like a standard website in their form i.e. they merge with its content and design in a way that makes consumers interested and attracted to them on the other hand they are to be paid for and as a distinctive feature they are usually made or created by advertisers and not by publishers. Companies have started getting more and more benefits from Native Ads and one of the reasons for this is that unlike the traditional banner ads, Native Ads attract much more attention. What’s the secret that Native Ads hide behind themselves and get so much attention at the same time generating more traffic? The answer to this question is actually quite simple: Native Ads resemble content which means that they look like the things people search on the Internet, things that are eye-catching or somehow inspiring.
The only way of survival through the digital world is adaptation, especially when it comes down to advertising and making profit through selling ads and interaction with the consumers. Methods such as retargeting and native advertising changed the interface of whole digital marketing which generated higher return on investment. So, this year, advertisers will continue in classic ways to buy ad space on website and generate digital content. We’ve kept a track on the shift in ad trends and decided to introduce to you three huge ad trends.
Ad Trends – Direct guaranteed Programmatic
Ad Trends – Video Ads
Ad Trends – Advertising That Works Best for User Experience
The essential technical and operational advantages are what header bidding wrappers provide and that provide a number of them. These, on the other hand, enable publishers to operate with multiple header bidding solutions at the same time. To make sure partners in that business have their bid requests triggered at once an asynchronous container is integrated in the features of header bidding wrapper. This is a global timeout setting to see how long the browser stays tuned for the bidders to give a response. This also helps to team up with a particular “adaptor” that enables the wrapper to decode all bids into a good old key value for the ad server.
Digital and traditional advertising are no separate units and do not compete as well, but together they form the combination of ad options and revenue flows. Hence there is not a precise division between mobile and digital ads; there are four powerful forces that create the online ad platform:
- Mobile ads
- Video ads
- Native ads
- Programmatic ads Source: http://www.adopsguys.com/about-us/blog/