Monthly Archives: November 2016

Header Bidding Implementation – Step by Step Guide

Basically, the main benefit is Header Bidding Implementation core concept — it allows publishers to upturn bidding competition on a per-impression basis, which rises the price and increase total advertising revenue. By taking cross marketplace bids and placing them in the first auction/market, all marketplaces vie for the impression.Header bidding implementation is also sometimes referred to as ‘advance bidding implementation’, ‘tagless’, or ‘pre-bid’ integrations. header bidding implementation